First Avenue Atlantic Highlands. Photo Credit: Allan Dean/
First Avenue Atlantic Highlands. Photo Credit: Allan Dean/

ATLANTIC HIGHLANDS, NJ, April 25, 2022 — A group of retail & restaurant merchants along First Avenue in Atlantic Highlands have banded together to build awareness of their shops and eateries in the pretty Victorian town, launching Atlantic Highlands First Friday. Spearheaded by Jennifer Kennedy, owner of Kennedy & Vine, an indoor plant emporium, the all-day shopping extravaganza will start on Friday, May 6 and feature in-shop specials from participating businesses. While Kennedy noted the idea is not original, and events have been held under the First Friday banner in other localities, she believes the concept is a catchy way to get more foot traffic into town and to entice shoppers to visit First Avenue-based businesses they may not have noticed before.

Participating merchants to date include Kennedy & Vine; Craft House Salon; Julio’s Pizza Co.; Alchemy House of Yoga; Jus Organic; Bungalow Road; Monty’s BBQ; Urban Mane Hair Studio; Oyster General; Eyes On First Avenue; The Atlantic House; Little Chicken Kids; and Sherman Jewelers.

Information on Atlantic Highlands First Friday, #AHFIRSTFRIDAY, is available by contacting Jennifer Kennedy at (732) 708-3466.

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