BBBSCNNJ Mentoring Matters Find Out Why Giving Tuesday with Big Brothers Big Sisters November 2021
BBBSCNNJ Mentoring Matters Find Out Why Giving Tuesday with Big Brothers Big Sisters November 2021

ASBURY PARK, NJ — Big Brothers Big Sisters of Coastal & Northern New Jersey (BBBSCNNJ) has launched a #GivingTuesday campaign to create more matches between youth and volunteer mentors and to continue serving the 1,300 children currently enrolled in the organization’s mentoring programs. The “Mentoring Matters” campaign encourages supporters to make a big impact on November 30, 2021 by making a donation to the nonprofit or apply to be a Big. To garner excitement, BBBSCNNJ will premiere a special campaign video highlighting long term Matches from the agency’s one-to-one mentoring programs via their social media channels on November 30th.

The organization remains committed to providing caring adult mentors for children and teens in the 10 counties that the agency oversees. Children and teens enrolled in the mentoring programs (Littles) receive consistent and reliable support from their adult mentors (Bigs). Support from mentors is proven to positively impact the lives of Littles, setting them on a path towards success in their adulthood.  For many of the children in BBBSCNNJ’s programs, the one constant thing in their life they can rely on is the friendship with their Big.

“I can’t believe that Keira is a teenager now. She is really maturing and has a great outlook on life. I enjoy spending time with her and watching her blossom into a sweet and caring young woman,” said Big Sister Adelina of Little Sister Keira. The pair have been matched for 6 years and plan on remaining friends for years to come.

“After all the turkey and the shopping, Giving Tuesday presents individuals with the opportunity to make an impact in their own community,” said William Salcedo, Executive Director of BBBSCNNJ. “Our ‘Mentoring Matters’ campaign shows examples of how individual donors and volunteer mentors have ignited potential in local youth and together, we are helping children realize and reach their full potential.”

To donate to Big Brothers Big Sisters, visit and follow the agency on Facebook, Instagram, and Twitter.

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Jackson Pines and Cranston Dean in residency at Langosta Lounge in Asbury Park
Jackson Pines and Cranston Dean at Langosta


For the past 45 years, Big Brothers Big Sisters of Coastal & Northern New Jersey has been making a positive difference in the lives of children through professionally supported, one-to-one mentoring relationships with adult volunteers. BBBSCNNJ empowers children to achieve their highest potential as they grow to become confident, competent, and caring individuals. BBBSCNNJ currently represents 10 counties in New Jersey, including Bergen, Hunterdon, Middlesex, Monmouth, Morris, Ocean, Passaic, Somerset, Sussex, and Warren. For more information on becoming a Big Brother or Big Sister or to donate, visit: 

About Giving Tuesday

Giving Tuesday is a global generosity movement unleashing the power of people and organizations to transform their communities and the world. Giving Tuesday was created in 2012 as a simple idea: a day that encourages people to do good. Over the past nine years, it has grown into a global movement that inspires hundreds of millions of people to give, collaborate, and celebrate generosity.

Whether it’s making someone smile, helping a neighbor or stranger out, showing up for an issue or people we care about, or giving some of what we have to those who need our help, every act of generosity counts and everyone has something to give. Giving Tuesday strives to build a world in which the catalytic power of generosity is at the heart of the society we build together, unlocking dignity, opportunity and equity around the globe.

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