WALL, NJ – United Way of Monmouth and Ocean Counties (UWMOC) announces the launch of the UWMOC COVID-19 Recovery Fund to address the unmet needs of people economically impacted by this crisis. This fund will help ensure resources are available today, and in the months and years ahead, to assist residents during the recovery process—primarily through the organization’s Financial Success Center (FSC) Network. Working collectively with community partners and agencies, UWMOC will identify the gaps and prioritize the best use of resources to make the greatest impact. Funds raised are not intended to be directly distributed to the public, but rather to United Way’s partner organizations.

Donations to the UWMOC COVID-19 Recovery Fund will be generously matched dollar for dollar up to $20,000 by the Grunin Foundation and New Jersey Natural Gas.

Prior to the COVID-19 pandemic, 39% of households in Monmouth and Ocean counties were already struggling to make ends meet according to the latest report by United Way of Northern New Jersey. These vulnerable households are often living paycheck to paycheck, at times forced to choose between paying rent and putting food on the table. The COVID-19 crisis has only exacerbated this critical issue, and the number of families struggling will significantly increase both in the short- and long-term.

“We realize there are numerous issues that need attention, but United Way’s strength lies in our ability to convene resources and bridge gaps to provide a one-stop service for individuals and families who will desperately need this help,” said Lori-Anne McLane, UWMOC’s President & CEO. “So many people have been economically impacted by this crisis, but it’s hitting our low- to middle-income residents the hardest. We are working to ensure that our community has the financial guidance and support it needs as we move through this crisis. After the disaster ends, we are there for the long road ahead.”


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The UWMOC COVID-19 Recovery Fund will help to ensure UWMOC’s Financial Success Center Network is able to assist our community over the long-term, which can include enhanced financial coaching and expansion of critical services such as employment resources, resume building and job search preparation. Currently, the FSC Network has been mobilized to continue to provide important services such as connections to vital resources, budgeting, and money management through virtual and phone-based financial coaching. Monmouth and Ocean County residents can make an appointment by calling 732-414-6745 and leaving a message with their contact information. UWMOC is also supporting the efforts of NJ 2-1-1, a health and human services hotline with important resources for all residents of New Jersey, particularly those affected by COVID-19.

Developed over 5 years ago, the FSC Network is modeled on national best practices and includes integrated services and one-on-one assistance with Financial Coaches that help participants increase their income, manage their money and sustain/build their savings and assets. Comprised of nine partner agencies and ten locations throughout Monmouth and Ocean counties, FSC Network services are always free and available to all residents, including those economically impacted by COVID-19. For more information about the Financial Success Center Network, visit uwfinancialsuccess.org.

Help your neighbors and make a gift to the UWMOC COVID-19 Recovery Fund today. To donate online, text “LIVEUNITED” to 313131, visit uwmoc.org/covid19fund, or mail a check made payable to United Way of Monmouth and Ocean Counties with COVID-19 Recovery Fund in the memo line to:

United Way of Monmouth and Ocean Counties, 4814 Outlook Drive, Suite 107, Wall Township, NJ 07753.

If your organization would like to support the UWMOC COVID-19 Recovery Fund and/or has a matching gift program, please contact Patti Harvey at [email protected].

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Allan Dean

Allan Dean is editor, publisher, and founder of the Atlantic Highlands Herald. Published since 1999 and selected in 2000 by the Borough of Atlantic Highlands as one of their official newspapers, making...