Red Bamboo Marketing Develops New Brand Identity With the AHA
NEPTUNE TWP., NJ: The Affordable Housing Alliance (AHA), a non-profit community catalyst providing housing and related relief, today announces debut of new brand identity and architecture after working closely with Red Bamboo Marketing (RBM), a boutique marketing firm specializing in non-profit work.
The AHA, a full service non-profit organization dedicated to expanding affordable housing resources in New Jersey for 27 years, worked with RBM, a local leader in non-profit marketing, to evolve its brand identity. RBM collaborated with the AHA staff and Board of Directors to build an updated brand architecture including purpose, promise, and personality as well as a consistent set of key brand messages. The work culminated in an updated brand identity and logo.
“Our new brand identity reflects our evolving status as one of New Jersey’s leading non-profit agencies,” said Donna Blaze, CEO and Founder. “We decided to work with RBM because of their extensive non-profit experience as well as their understanding of the challenge to preserve our current image while also encapsulating our growth as an organization.”
Established in 1991, the AHA has grown from one employee with a $25,000 grant to 80 employees and nearly $6 million in operations annually. The decision to build a new brand that preserved the AHA’s mission, while showing its evolution into becoming a full-service agency, was a key factor in relaunching their brand identity. The new brand reflects the AHA as one of New Jersey’s leading non-profits, providing housing and related relief to give every NJ citizen the opportunity to live a better life.
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“Our creative process focuses on team engagement from our clients,” said Jennifer Garcia, Co-Founder and CEO of RBM who is also working on additional projects with clients facing similar issues. “Our team works with our clients, pulling together ideas from both sides, so that the final deliverable is a success.”
About the Affordable Housing Alliance: For over 27 years, the Affordable Housing Alliance has been a community catalyst, providing housing and related relief to all who need it. Built on the pillars of Hope, Strength and Community, we give every NJ citizen the opportunity to live a better life. Our team of knowledgeable, compassionate difference makers offer rental and home ownership help, mortgage and foreclosure counseling, utility assistance and home buyer education, guiding people through every step of the process to achieve stability, progress and peace of mind.
The AHA is a private 501(c)3 non-profit organization corporation created in 1991 to address the overwhelming need for quality, affordable housing in Monmouth County, NJ. Founding Director Donna Blaze, now CEO, leads a staff of over 80 dedicated employees, augmented by volunteers and non-profit community partners. Our work has been recognized at local, state and national levels – including earning NeighborWorks America’s highest rating as an Exemplary Member. We are proud to be a Community Housing Development Organization (CHDO), collaborating with NJ municipalities to develop affordable housing for moderate and low income families.
To learn more about our team and services, please visit http://www.housingall.org.