To participate in global day of giving on November 28th

ASBURY PARK, NJ–– Big Brothers Big Sisters of Monmouth & Middlesex Counties (BBBSMMC) is excited to announce that they will once again be participating in #GivingTuesday, a global day of giving that harnesses the collective power of individuals, communities and organizations to encourage philanthropy and to celebrate generosity worldwide. Occurring this year on November 28, #GivingTuesday is held annually on the Tuesday after Thanksgiving (in the U.S.) and the widely recognized shopping events Black Friday and Cyber Monday.

#GivingTuesday was created as a way to kick off the holiday giving season and inspire people to collaborate to improve their local communities and to give back in impactful ways to the charities and causes they support. #GivingTuesday demonstrates how every act of generosity counts, and that they mean even more when we give together.

“Big Brothers Big Sisters is funded through community support and we depend on initiatives such as #GivingTuesday to help us raise funds to create more mentoring relationships,” said Executive Director William Salcedo.

This year’s campaign focuses around one of BBBSMMC’s long-lasting matches. Matt & Antonio were matched in 2000 when Antonio was just 7 years old.  Antonio never knew his father, so his mom turned to BBBS to find a male mentor for her son. Over the last 17 years their bond has grown into a forever friendship and together they have gone on many adventures; attending soccer games, going to museums and movies and even working on projects together. Matt was there to watch Antonios band and choir performances and recently cheered him on as he graduated from SUNY Maritime, which was one of Antonio’s top choice of colleges. BBBSMMC wants to make more matches like these possible with the proceeds from #GivingTuesday.


We treat each of our patients as part of the family at Atlantic Highlands Animal Hospital. We offer top-quality surgical and dental treatments for cats and dogs. For the best pet care in the Atlantic Highlands, NJ, call us at (732) 291-4400.


For the past 41 years, it has been the goal of Big Brothers Big Sisters of Monmouth & Middlesex Counties to make a positive difference in the lives of at-risk children through professionally supported, primarily 1-to-1 mentoring relationships with a caring adult, and to assist the children in achieving their highest potential as they grow to become confident, competent and caring individuals.

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Allan Dean

Allan Dean is editor, publisher, and founder of the Atlantic Highlands Herald. Published since 1999 and selected in 2000 by the Borough of Atlantic Highlands as one of their official newspapers, making...