sfp in the studioThe studio was nominated for “If You Can See it, You Can Be It!”, a partnership with the Geena Davis Institute on Gender in Media

Fair Haven, N.J. – Small Factory Productions, a children’s studio located in Fair Haven, NJ, has been nominated for a 2016 New York Emmy® Award from the New York Chapter of the National Academy of Television Arts and Sciences for the “If You Can See It, You Can Be It!” contest. Small Factory developed the contest in partnership with the Geena Davis Institute on Gender in Media sponsored by the Friendship Train Foundation, to bring awareness to gender stereotypes in children’s media and entertainment.

Chris Dudick, owner of Small Factory Productions, and Madeline Di Nonno, CEO of the Geena Davis Institute on Gender in Media, are executive producers of the cartoon.

“We’re thrilled to be nominated for a New York Emmy®,” said Dudick. “Children constantly amaze me. They see the world with a neutral eye. Superheroes come in wheelchairs. Girls explore the universe in rocket ships. The shy boy stands up to the bully. Our partnership with the Institute was a great fit for this contest.”

sfp see it be it


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Students in grades 1-5 were invited to create original characters for an animated cartoon short film, and nine winners were selected to participate in a workshop held March 21-22, 2015 at Small Factory, where they drew and wrote their original animated cartoon short and song.

Winners included Julian Mattioli age 10 from Colts Neck, Stephen Makin age 10 from Rumson, Adele MacGregor age 7 from Oceanport, Quinn DeNunzio age 10 from Navesink, Gianna Cofone age 10 from Atlantic Highlands, Paige Jaenicke age 9 from Fair Haven, Emma Belletier age 10 from Avon-by-the-Sea, Ginger Felumero age 9 from Morganville, and Isabella Scott age 11 from Sea Bright.

According to the Geena Davis Institute on Gender in Media, children’s programming is one of the most imbalanced media, with less than a third of all on screen speaking characters depicted as girls or women. Negative gender stereotypes can greatly influence the choices and opinions children make in their lives. Organizers believe this project and the work of the children involved will show them the possibilities of a more diverse media landscape with different characters that can exist not only in our imaginary worlds, but in their real lives.

“We’re very proud of our partnership with Chris Dudick and Small Factory,”said Di Nonno. “We’re so delighted to receive the recognition of our unique program to engage and education children on how to use a gender and diversity lens when creating and watching media. We look forward to continuing our program with Small Factory.”

Small Factory posted the final cartoon on their website and social platforms in April 2015. The video can be viewed on YouTube here. Curriculum is available for download for educators and parents across the country to share the cartoon’s message and inspire creativity blind to gender stereotypes. Click here to download the curriculum.

Photos from the “If You Can See It You Can Be It” contest can be viewed here.

The 59th Annual New York Emmy® Awards Gala will be held on Saturday, March 19, 2016, at the Marriott® Marquis, Times Square.

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Allan Dean

Allan Dean is editor, publisher, and founder of the Atlantic Highlands Herald. Published since 1999 and selected in 2000 by the Borough of Atlantic Highlands as one of their official newspapers, making...