Atlantic Highlands, NJ – According to the Centers for Disease Control and Prevention, cancer is the leading cause of death by disease among children, between infancy and age 15, in the United States. Each child has a one in 320 chance of being diagnosed with cancer before their 21st birthday. Despite these grim statistics, less than 3 percent of federal cancer research funding goes to pediatric cancer.

This September, which is recognized nationally as Childhood Cancer Awareness Month, the Borough of Atlantic Highlands, Make Some Noise: Cure Kids Cancer Foundation and the Monmouth Medical Center Foundation are raising awareness of childhood cancer and the need for critical research funding through the Go Gold for Pediatric Cancer Campaign.


During September, business districts and schools throughout Atlantic Highlands, Little Silver, Sea Bright, Ocean Township, Oakhurst, Long Branch and numerous other Monmouth County communities, as well as the Children’s Hospital at Monmouth Medical Center, will display gold flags in support of the campaign. Additionally, local businesses and restaurants will be offering “Go Gold” specials in support of the campaign.  On First Avenue in Atlantic Highlands, the Town and Surf Diner is donating the price of all appetizers ordered during September to the Make Some Noise Foundation.  Plush Salon will be offering new customers $20 haircuts on September 30th and donating all the proceeds as well. Donation jars are on display and Go Gold bracelets are for sale at the diner as well as at Seabreeze Cleaners, IM=X Pilates and Laura’s Pancake House (Highlands).  The Borough’s public and private schools are also Going Gold.  Some of the schools’ activities are decorating the classroom doors in gold with prizes for the best decorations; a Poster Contest with the winning posters being displayed in the windows of Atlantic Highlands businesses; the sports’ teams wearing gold laces in the shoes; a bake sale; and the incorporation of the Go Gold theme into the lesson plans and class activities.  The Atlantic Highlands LEOs will be closing out the month with a walk on the Henry Hudson Trail.


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“Childhood cancer is a devastating disease for any parent to watch their child go through. More heartbreaking is to know thousands of children every year are diagnosed with some sort of pediatric cancer. The Children’s Hospital at Monmouth Medical Center and its Valerie Center treat hundreds of children every year from our community. We pride ourselves on providing the best clinical care close to home, which these families will tell you is priceless to them and their child’s recovery,” said Tara Kelly, vice president of development, Monmouth Medical Center Foundation.

“Parents, family and friends watch their children smile through tears, laugh through their pain and endure testing and procedures that would make even the strongest adult cringe,” said Gerri Daneman, parent of a daughter with pediatric bone cancer and vice president and a trustee of Make Some Noise: Cure Kids Cancer Foundation. “We are so grateful for the support from the Monmouth Medical Center Foundation and The Children’s Hospital at Monmouth Medical Center and all the businesses and schools participating in Go Gold to help spread the word about childhood cancer and help the many children fighting these diseases.”

In 2009, Daneman’s daughter Lilly of Little Silver was diagnosed with Ewing’s Sarcoma, a pediatric bone cancer.  Gerri was immediately embraced by another Little Silver mother, Beth McLoone whose son Jack was a schoolmate of Lilly’s who was already fighting Leukemia. Lilly’s cancer was diagnosed as “rare”. Actual statistics are 250 kids a year are diagnosed with this type of cancer in the United States. However, Daneman was also contacted by two other Little Silver moms with words of encouragement because their children were already survivors of a different type of pediatric bone cancer.  The words “rare” and kids cancer would often be repeated to all of these mothers. Fast forward a year later when Rachel Kovach, a student at Mother Teresa Regional School, who swam with Lilly on the Monmouth Barracudas swim team, was also diagnosed with Ewing’s Sarcoma. These moms knew they had to spread the word and raise research funds for pediatric cancer.  Thus Go Gold was born.


On September 28, Make Some Noise: Cure Kids Cancer Foundation will host its T’d Off at Childhood Cancer Golf Outing and the third annual Rockin’ for the Gold Fundraiser, featuring dinner, open bar, music from Brian Kirk and the Jirks and wonderful auction items donated by many Atlantic Highlands businesses including The Copper Canyon, The Blue Bay Inn, The Flaky Tart, Golf Analytics Fitness and Eastpointe Fitness.

The T’d Off at Cancer Golf Outing will take place at Suneagles Golf Course, located 240 Tinton Avenue in Tinton Falls, beginning at 11 a.m. Tickets for the outing are $100 for golf and $200 for golf and the dinner event.

Rockin’ for the Gold will take place from 6:30 to 11:30 p.m. at Gibbs Hall, also located at 240 Tinton Avenue in Tinton Falls, and includes cocktails, a buffet dinner, open bar, auction and live music by Brian Kirk and the Jirks. Tickets for Rockin’ for the Gold start at $100. For information or tickets for T’d Off at Cancer and Rockin’ for the Gold, contact Beth McLoone at [email protected].

About Make Some Noise: Cure Kids Cancer Foundation

The Make Some Noise: Cure Kids Cancer Foundation is an energized non-profit founded by Malcolm Sutherland-Foggio, an 11-year-old New Jersey boy, who was diagnosed with a highly malignant and aggressive bone tumor in November 2008. During his treatments, Malcolm discovered he was one of 12,000 children a year diagnosed with pediatric cancer, of whom 3,000 will die from their cancers, and that childhood cancer receives only 3% of cancer research funding. Malcolm decided to tackle the challenge of raising awareness and the critically needed funding for pediatric cancer research through the incorporation of the Make Some Nose: Cure Kids Cancer Foundation.  The foundation, selected as a top 3 finalist for “Best New Charity” in the 2011 Classy Awards, has raised nearly a million dollars since 2009 and been able to fund decisive translational research at pediatric cancer research facilities across the country. For more information, visit www.makenoise4kids.org.


About Monmouth Medical Center

Located in Long Branch, N.J., Monmouth Medical Center, a Barnabas Health facility, along with the Children’s Hospital at Monmouth Medical Center, is one of New Jersey’s largest academic medical centers and has been a teaching affiliate of Philadelphia’s Drexel University College of Medicine for more than 40 years. From its earliest days, Monmouth Medical Center has been a leader in surgical advancement and has introduced many technological firsts to the region, including robotic surgery and other minimally invasive techniques. The hospital is routinely recognized by HealthGrades, the nation’s largest premier independent health care quality company, for excellence in both emergency medicine and maternity care. U.S. News & World Report has recognized Monmouth as a regional leader in cancer, geriatrics, gynecology, neurology and neurosurgery. For more information on Monmouth Medical Center, visit www.barnabashealth.org.


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Avatar of Allan Dean

Allan Dean

Allan Dean is editor, publisher, and founder of the Atlantic Highlands Herald. Published since 1999 and selected in 2000 by the Borough of Atlantic Highlands as one of their official newspapers, making...