MIDDLETOWN, NJ – The Middletown Township Public Library announced today that it has received a $3,750 grant from LibraryLinkNJ, the New Jersey Regional Library Co-operative.  The grant is part of the Mobile Pilot Project, “New Jersey Libraries-On-The-Go”, which supports libraries’ expansion, promotion, and/or evaluation of their existing mobile services.


The goal is to increase awareness and adoption of mobile library services, in particular the Middletown Township Public Library’s new smartphone apps.  The Library selected Boopsie ( as its mobile app provider in December 2011, and is launching iOS and Android apps on May 1st, 2012.

This grant will be instrumental in helping the library reach potential new users, and provide cutting edge services to library cardholders with a smartphone or tablet. According to market research firm comScore, over 40% of all mobile phone owners used downloaded apps as of September, 2011.*

The library will be using the grant funds to create targeted online advertisements, posters at the Middletown NJTransit station, Bluetooth-enabled advertising, and library signage, among other approaches.


We treat each of our patients as part of the family at Atlantic Highlands Animal Hospital. We offer top-quality surgical and dental treatments for cats and dogs. For the best pet care in the Atlantic Highlands, NJ, call us at (732) 291-4400.

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Allan Dean

Allan Dean is editor, publisher, and founder of the Atlantic Highlands Herald. Published since 1999 and selected in 2000 by the Borough of Atlantic Highlands as one of their official newspapers, making...