Pink Bank, Pink Beach, and Pink Haven joined forces to raise awareness of the importance of annual mammography 

RED BANK, NJ  – When thousands of people join forces for a common cause, a few heads will turn with curiosity. This year’s fifth annual Paint the Town Pink, hosted by Riverview Medical Center was no exception; seven days and 14 community events attracted more support than ever before. This year Fair Haven joined the cause, making the event the most represented in the campaign’s history. The three boroughs transformed into a Pink oasis of hope. 

It all started at Riverview Medical Center, which held the largest event of the week, “Paint Everything Pink Community Day,” a true family event. Held in the parking lot of the hospital, over 3000 members of the community – young and old – came out to support the event, which included five Pink zones of family fun including: Kid’s Fun & Games, Pamper Me, Rockin’ Country Thunder, Tom’s Lincoln Experience, and Real Men Wear Pink. The event’s participation nearly doubled from last year, and community members enjoyed an afternoon full of Pink family fun!

As the activities at Riverview came to an end the excitement began in Monmouth Beach. With over 250 supporters in attendance, 65 courageous men, women, and children took the first “Pink Plunge” in the frigid Pinklantic Ocean. Other signature events included the popular “Girls Night Out” held by Pink Bank’s The Downtown. Over 165 women of all ages and their “breast friends” enjoyed a night of dancing and pink cocktails.


We treat each of our patients as part of the family at Atlantic Highlands Animal Hospital. We offer top-quality surgical and dental treatments for cats and dogs. For the best pet care in the Atlantic Highlands, NJ, call us at (732) 291-4400.

Following Pink tradition, residents transformed their houses into “Pinktastic” creations in an effort to support the cause. This year’s participation tripled in size from 2010, and over 320 residents took part in the “Pinking Process.” The panel of pink judges were faced with their toughest decision yet. Congratulations to the Red Bank winners: The Collin Family, The Hussey Family, and The Shomo Family. The Monmouth Beach winners: The Ciroalo Family, The Owen Family, and The Skinner Family. The Fair Haven winners: The Laughinghouse Family, The Moore Family, and Boushie Family.

Once again, Pink business partners provided Paint the Town Pink with an opportunity to promote awareness and education. With a 25 percent increase from 2010, 205 businesses across the three towns supported the campaign with shopping specials, culinary treats, and the distribution of educational materials. Many of the businesses participated in the Best Dressed Window Contest. Congratulations to the Red Bank business winners: The Broadway Diner, DoubleTake Consignment Boutique, and Zoom Hair Studio. The Fair Haven and Monmouth Beach winners include: Pauline’s Paperie, Gem of an Idea, Shutters, and The Manicured Woman. In addition to the overwhelming support seen throughout the community, nearly 500 women pledged to have their annual mammogram. Congratulations to the Broadway Diner for single-handedly collecting 367 pledges; and being crowned the winner of the “Pledge Contest!”

Community members who would like get involved and join the Pink Planning Committee are welcome to attend an informational gathering on Thursday, October 20 at 7:00 p.m. at the newly revitalized Jane H. Booker Women’s Center, 4th Floor at Riverview Medical Center. Please RSVP for this event by October 6 by calling 732.962.7493 or e-mailing [email protected].

For more information about Paint the Town Pink visit To see highlights of this year’s campaign in action, visit the Paint the Town Pink Facebook page for pictures of events and contest winners.

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Avatar of Allan Dean

Allan Dean

Allan Dean is editor, publisher, and founder of the Atlantic Highlands Herald. Published since 1999 and selected in 2000 by the Borough of Atlantic Highlands as one of their official newspapers, making...