Last Friday, May 14, 2010 marked the Grand Opening Celebration of “Eyes on First Ave,” which is located at 89 First Ave, Atlantic Highlands. The new optical boutique is a lovely addition to the beautiful downtown business district of Atlantic Highlands.

Photo: left to right; Matt Troster, Jamie Troster (owner) and Atlantic Highlands Mayor Fred Rast.

Atlantic Highlands Mayor Fred Rast performed a ribbon-cutting ceremony along with many friends, relatives and members of the community. Highlands Mayor, Mayor Ana Little, also attended the event.  The celebration took place from 5:00 PM to 8:00 PM.

Eyes on First Ave is owned and operated by Jamie Troster, who is a Licensed Optician in the State of New Jersey and a resident of Atlantic Highlands. Jamie has been in the Optical Industry for over 20 years. She started her career working in an Optical Laboratory and was responsible for the production and quality of all types of eyewear. Jamie was soon promoted to the position of Store Manager for a leading national optical retailer. For the past twelve years, Jamie has been responsible for the management and overall successful operation of 25 Optical Stores in New York City and New Jersey. Jamie resigned her corporate position to pursue her dream of opening Eyes on First Ave in Atlantic Highlands.

Susan Thierry, who is also a Licensed Optician in the State of New Jersey, joined Jamie at Eyes on First Ave bringing her 30 years of experience in the optical industry to the store.  Susan’s background reflects expertise in management, production of eyewear, interpreting prescriptions and helping clients choose the best possible frame and lens design to suite their individual needs.

Jamie’s Vision for Eyes on First Ave was to have an “upscale, yet casual” optical store, which would combine expert personalized customer care with fashionable, quality eyewear.   Jamie chose the conveniently located Atlantic Highlands location so that the diverse needs of the town’s residents could be met, as well as the residents of the surrounding communities. To create the perfect environment, Jamie solicited the help of Designer and Business Identity Consultant, Theresa Gjertsen. Theresa’s exquisite talents helped Jamie transform her dream for Eyes on First Ave into a reality.

Eyes on First Ave is an authorized dealer of the top designer brands. The newest designs as well as classic styles from Pro Design, Tiffany & Co, Prada, Gucci, Versace, Tory Burch, Juicy Couture, Oakley, Maui Jim, Kaenon, Wiley X and Ray Ban are all available at the store. Eyes on First Ave is also an exclusive dealer in Monmouth County for the Lafont Eyewear Collection.

For more information, call 732-291-EYES (3937) or visit the Eyes on First Ave website:


Eyes on First Ave is now on Facebook, too!

AHHerald relies on advertising to support our operations.
When you click an affiliate link we may earn a commission.

Avatar photo

Allan Dean

Allan Dean is editor, publisher, and founder of the Atlantic Highlands Herald. Published since 1999 and selected in 2000 by the Borough of Atlantic Highlands as one of their official newspapers, making...