In addition, to celebrate Middletown’s involvement in Paint The Town Pink, an initiative by Meridian Health which emphasizes the importance of annual mammograms, the event will have a ‘pink’ theme and will serve as the township’s official Paint The Town Pink kick-off. Attendees are encouraged to wear something pink. From May 1st to June 1st, Middletown will be known as ‘Pink Town.’ Representatives from Meridian Health will attend the B2B to answer questions, and free ‘pink up’ kits will be available to both individuals and businesses who would like to participate. Anyone with interest in Paint The Town Pink, including breast cancer survivors, is cordially invited to attend. There is no charge for attendance.