SANDY HOOK, NJ - Clean Ocean Action (COA) invites citizens and organizations to participate in the 25th Annual Fall Beach Sweeps on Saturday, October 23rd, 2010, at 70 sites along the New Jersey Coast.  The Beach Sweeps begin at 9a.m. and end at 12p.m., rain or shine.

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2010 has marked the 25th Anniversary of Clean Ocean Action’s bi-annual Sweeps, an effort that has brought together the efforts of over 75,000 citizens to pick up over 4 million pieces of trash from the beaches and waterways of New Jersey.  Through these sweeping efforts, the community has helped preserve our shores and learned about the harmful effects of litter in our everyday lives.

“A clean ocean is about people power.  The Beach Sweeps are a great opportunity for people to give back to the ocean which gives us so much, both environmentally and economically” said Cindy Zipf, COA’s Executive Director.

Clean Ocean Action’s Beach Sweeps are part of the 25th Annual International Coastal Cleanup, the world’s largest volunteer effort to help protect our ocean, lakes, and rivers.  COA submits the volunteer-collected data to Ocean Conservancy to be included in their global marine debris report as well as produces their own Annual Beach Sweep Report.  These publications highlight the pollution problems and offer quantitative data that helps drive local and international efforts to combat marine pollution.  As a tribute to the 25 years of successful Sweeping, COA has also published the “Journal of Citizen Action Against Beach Litter.”  This Journal highlights data and trends in ocean pollution as well as educates the public on ways to reduce ocean pollution.  The Journal and Annual Report are available online at:

http://www.cleanoceanaction.org/index.php?id=153

COA encourages participation from both individuals and groups of volunteers of all ages, but requests that groups of 10 or more pre-register to ensure adequate supplies are on-hand.  Participants can register online at

www.cleanoceanaction.org or by calling (732) 872-0111.  Pre-registration for individuals or groups less than 10 is not required.  The event is held rain or shine and volunteers should dress for the weather, apply sunscreen, bring gloves and wear closed-toed, hard-soled shoes.