Greater Monmouth County to benefit from The Community YMCA’s focus on youth development, healthy living and social responsibility

Middletown, NJ  – For the first time in 43 years, YMCA of the USA has unveiled a new brand strategy to increase understanding of the impact that YMCAs make in communities across the country. The YMCA has the unique capacity to address many of the challenges facing the nation today. Through its new brand strategy and framework, the nonprofit will extend its reach into communities to nurture the potential of youth and teens, improve the nation’s health and well-being and provide opportunities to support neighbors.

The new brand strategy – the result of more than two years of analysis and research – was introduced July 12th at a National Press Club event that included leaders from the philanthropic and nonprofit communities. As part of the event, the YMCA unveiled a new, more forward-looking logo that reflects the vibrancy and diversity of the organization, and a framework that focuses resources on three core areas: youth development, healthy living and social responsibility. The nonprofit will be called “the Y,” to better align with how people most commonly refer to the organization.

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“The Community YMCA is truly excited about the new brand strategy and the opportunity to engage more people in the areas of healthy living, social responsibility and youth development,” said Lisa Christian, President and CEO, The Community YMCA. “There are many exciting changes taking place at The Community Y – we are building momentum, and this strategy is getting everyone from our volunteers to our members and donors on board with presenting our new face to the community.”

The Community YMCA will begin their roll out of the new brand this summer and expect to have full implementation by December 2011. Ys across the country will fully transition to the new brand within five years.

“This is a very important, exciting time for the Y,” said Neil Nicoll, president and CEO of YMCA of the USA. “For 160 years, we’ve focused on changing lives for the better. Our commitment to building greater awareness for the important work we do will enable us to expand our efforts and further strengthen communities across the country.”

Today, across the United States, Ys are making a difference in three key areas of focus:

 Youth Development: Nurturing the potential of every child and teen

 Healthy Living: Improving the nation’s health and well-being

 Social Responsibility: Giving back and providing support to our neighbors

“In Monmouth County and our surrounding areas, we are focusing on the critical need for healthy living programs to strengthen families and the health of our residents,” said Christian. “All the Community Y’s programs help individuals and families increase their activity, spend more quality time together and make healthier choices.”

The Y’s former logo had been in place since 1967 and was the organization’s sixth since its inception. The refreshed logo, with its multiple color options and new, contemporary look, better reflects the vibrancy of the Y and the diversity of the communities it serves. The new logo’s bold, active and welcoming shape symbolizes the Y’s commitment to personal and social progress.