HAMILTON, NJ, March 1, 2016 – While consumers see a heightened focus when it comes to autonomous vehicles, fear of new technology poses a potential concern to the automotive industry as auto buyers may be reluctant to fully embrace the self-driving car. According to a new AAA survey, three out of four U.S. drivers report feeling “afraid” to ride in a self-driving car.
Despite the fear, AAA also found that drivers who own vehicles equipped with semi-autonomous features are, on average, 75 percent more likely to trust the technology than those that do not own it, suggesting that gradual experience with these advanced features can ease consumer fears.
“With the rapid advancement towards autonomous vehicles, American drivers may be hesitant to give up full control,” said Tracy Noble, spokesperson for AAA Mid-Atlantic. “What Americans may not realize is that the building blocks towards self-driving cars are already in today’s vehicles and the technology is constantly improving and well-trusted by those who have experienced it.”
While only one-in-five Americans say they would trust an autonomous vehicle to drive itself, AAA’s survey revealed that consumer demand for semi-autonomous vehicle technology is high. Nearly two-thirds (61 percent) of American drivers report wanting at least one of the following technologies on their next vehicle: automatic emergency braking, adaptive cruise control, self-parking technology or lane-keeping assist.
- Baby Boomers are more likely to cite safety as a reason they want semi-autonomous features on their next vehicle (89 percent) than Millennials (78 percent).
- Millennials are more likely to cite convenience (75 percent) and wanting the latest technology (36 percent) compared to older generations.
- Women are more likely to cite reducing stress as a reason for wanting the technology (50 percent) than men (42 percent)
AAA’s survey also offered insights into why many Americans shy away from advanced vehicle technology. Among those who do not want semi-autonomous features on their next vehicle, drivers cite trusting their driving skills more than the technology (84 percent), feeling the technology is too new and unproven (60 percent), not wanting to pay extra for it (57 percent), not knowing enough about the technology (50 percent) and finding it annoying (45 percent) as the top reasons.
- Millennials (63 percent) and Gen-Xers (62 percent) are more likely to cite not wanting to pay extra for semi-autonomous technology, compared to Baby Boomers (49 percent).
- One-in-four female drivers (23 percent) cite feeling the technology is too complicated to use as a reason for not wanting the technology in their next vehicle, compared to 12 percent of male drivers.
“While six-in-10 drivers want semi-autonomous technology in their next vehicle, there are still 40 percent of Americans that are either undecided or reluctant to purchase these features,” continued Noble. “It’s clear that education is the key to addressing consumer hesitation towards these features and AAA’s on-going effort to evaluate vehicle technologies, highlighting both the benefits and limitations, is designed to help drivers make informed choices.”