NEW UltraViolet Board of Tourism Campaign’s in New Jersey Informs State Residents & Voters  Tourists with Local Stats Showing How Women Are Hurt by Wage Discrimination and the Lack of Paid Family Leave

NEW JERSEY -- In a new effort to elevate issues of paycheck fairness, minimum wage increases, and paid family leave as well as expose the ongoing attacks on women's health and economic security ahead of the 2014 election, UltraViolet - a national women’s advocacy organization - is launching a new campaign targeting residents and voters in Minneapolis, Boston, and throughout New Jersey with basic facts about how elected official’s votes in Congress directly hurt women and reminding voters where their state stands when it comes to the issues that women and their families care about.

In New Jersey, where the state provides no paid sick leave and where Governor Christie stripped funding for reproductive health care - UltraViolet members funded a Board of Tourism campaign with ads set to run at the airport in Newark, on a billboard outside of the airport and on train platforms throughout the State, exposing how New Jersey women make on average $.79 to every $1 dollar earned by a man in the State.  

Currently, six cities in New Jersey have passed paid sick day laws - including Jersey City, Newark, Passaic, East Orange, Paterson, and Irvington - but no statewide law is on the books.  Voters in Trenton and Montclair will vote on paid sick days legislations in their cities in November.  In New Jersey’s congressional delegation, the majority of Republican representatives voted against the Lilly Ledbetter Fair Pay Act in 2009 and Rep. Chris Smith (R-NJ) and Rep. Scott Garrett (R-NJ) both voted against the renewal of the Violence Against Women’s Act in 2013.


FIND THE NEWARK BILLBOARD AT:  W/S NJ TPKE.  South of Wilson Ave.  Newark, NJ.  The billboard is facing North.

The ads, which are scheduled to appear at airports, on billboards outside of airports, and on buses and trains throughout the three States are part of a six figure ad buy, and build on earlier efforts by UltraViolet to raise the provide of women’s issues in other states.

“Across the country, women and their families are waking up and realizing that their legislators are the reason they have raw deal, and more and more, they’re angry.  Women are fed up with policies that leave them earning only .79 cents on the dollar, or leave them without any paid maternity or sick leave to take care of their families and children, all while their elected officials oppose bills in Congress to fix these major inequities,” explained Nita Chaudhary, co-founder of UltraViolet.  “This November, women in New Jersey will go to the polls knowing who supports their issues, and who stands in their way.”