Drive Volunteers also needed to help with Operation Sleighbells

LONG BRANCH, NJ – Family & Children’s Service (FCS), Monmouth County’s oldest nonprofit social service agency serving the vulnerable through education, intervention, care and counseling, is seeking donations for its annual holiday giving drive, Operation Sleighbells.

“This is the time of year when many of us start to turn our attention to the holidays,” says Samantha White, Manager of FCS Volunteer Services. “For families in poverty, the holidays can be especially trying. The cost of providing basic necessities, especially in Monmouth County, can make it difficult to afford a celebratory meal or gifts for small children. We want to help with some of that.”

FCS’s Operation Sleighbells has been granting holiday wishes for thousands of children throughout Monmouth County for nearly 20 years. Last year it served more than 400 families, many of whom were impacted by Hurricane Sandy. Grounded in the generosity of the agency’s founders, Operation Sleighbells addresses the specific wishes of every child. Families are referred to the agency, interviewed and asked to provide the ages, sizes and needs of each child. Donors are then asked to fulfill the requests.  The thousands of donated items are collected, sorted and distributed off site in a space donated by Monmouth Medical Center (MMC).  Agency CEO Delly Beekman says the donated space alleviates FCS’s need to lease a comparable facility, which the agency could not afford.


 “Without MMC’s assistance, it would be nearly impossible to continue this important holiday tradition year after year,” Beekman says. “We are very grateful for their support.”

If you are interested in helping with Operation Sleighbells, there are several ways to participate:

1.    Host a collection drive - FCS will provide sleigh tags to hang or distribute at a person’s workplace, school, club or family event. Each tag lists the first name of a child with his or her age, size and holiday wishes. Employees or group members can then select a sleigh from the tree and buy a gift for that particular child.

2.    Donate gifts - FCS gladly accepts new, unwrapped toys, clothes and non-perishable food items, and will sort and distribute them based on the needs of those registered for the program.

3.    Donate money to purchase gift cards for older teens – Donations can be made online or mailed to the agency.

4.    Volunteer – Volunteer to help sort and pack gifts during the month of December.

In addition, FCS will be conducting a holiday coat drive. Donations of coats of all sizes in good condition for men, women and children are appreciated.

The coats will be available to families to select from when they come to pick up their gifts.

Donations can be brought to the agency’s office at 191 Bath Avenue in Long Branch. After December 3rd, 2013 donations should be dropped off at the Operation Sleighbells headquarters at 295 Third Avenue in Long Branch. All donations should be received by Wednesday, December 11. For more information about Operation Sleighbells and how you can help, visit the FCS website at or contact the agency at 732-222-9111.