West Long Branch, NJ - Beyond Likes, Tweets and Check-Ins. What does it take to make "Real" news?  A joint event hosted by Jersey Shore Public Relations & Advertising and Public Relations Society of America NJ chapter will take place at Monmouth University’s Multipurpose Activity Center, Varsity Club on Wednesday, April 17, 2013 at 8:30 am.           

Learn what gets covered, what gets tossed and how to make it to the top of news chain. Give your media relations skills a tune up to give your employer or client the best shot at news coverage.  Meet today’s news media professionals:

Brian Thompson a Reporter for NBC4 New York. Brian is an Emmy Award winning reporter who joined NBC4 in1998 covering New Jersey. Prior to joining WNBC he worked for five years in Washington, D.C., covering the White House, Capitol Hill, and the Supreme Court.

Sally Pakutka is manager of News Aggregation at the Asbury Park Press.  Sally began her career with the Press in 2001 as Editor of New Publications and was named Local News Editor in 2010. She started her current position in January.  Sally has been a newspaper journalist for nearly three decades.

Christopher Sheldon serves as Long Branch-Eatontown Editor with Patch.com.  He has worked at two hyper local news publications before joining Patch, including the Westerly Sun in Rhode Island and the Ocean Star in Point Pleasant Beach. 

Gina Columbus serves as Asbury Park Press staff writer and joined Gannett's Talent Development Program in 2012.  Columbus serves as a metro reporter and writes lifestyles and features pieces, developed in the multiple media platforms.  Columbus has a B.A. in Communication from Monmouth University.

Allison Gibson has served as Assistant News Director at News 12 New Jersey for the past 17 years, working to launch the channel in March of 1996, and establishing it as New Jersey’s own television station and place to go to for local news. 

For more information and to register for this event, please visit http://www.eventzilla.net/web/event?eventid=2138988751

The Jersey Shore Public Relations and Advertising Association is joining forces with the Public Relations Society of America NJ Chapter to provide our members with top level professional development and networking opportunities. If you would like to learn more about other events hosted by PRSA NJ, please visit their website at prsanj.org. Information on upcoming JSPRAA events can be found at jspraa.com. If you are not already a member of either organization, we encourage you to come out to an event and see the value first hand. Membership information and applications can also be found on our organizations websites.