On June 14th, countries worldwide celebrate World Blood Donor Day with events to raise awareness of the need for safe blood and blood products and to thank voluntary unpaid blood donors for their life-saving gifts of blood. The theme of the 2012 World Blood Donor Day campaign, “Every blood donor is a hero” focuses on the idea that every one of us can become a hero by giving blood. While recognizing the silent and unsung heroes who save lives every day through their blood donations, the theme strongly encourages more people all over the world to donate blood voluntarily and regularly.

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CJBC loyal platelet donor, Terry Bolan, makes his 70th platelet apheresis donation at the Shrewsbury location on June 8, 2012

In honor of Blood Donor Awareness Week, which runs from June 11th – 16th, Central Jersey Blood Center will be giving out “Pint for a Pint” coupons to every donor that donates in a fixed site or at one of CJBC’s many mobile drives. This coupon entitles donors to a free pint of ice cream at any Baskin-Robbins location and will be handed out to each donor once they complete a successful blood donation.

Central Jersey Blood Center is announcing several other exciting promotions in an effort to reach out to all eligible community residents to donate blood in the upcoming summer months. Every summer, blood donations decrease as people take vacations and its high schools that host several blood drives throughout the school year are no longer in session. Last year, New Jersey had to rely on 42,584 units imported from other states in order to meet the demand of the state’s blood transfusions. If New Jersey increased its blood donation rate from the current 3.6 percent to the national average of 5 percent, it would no longer need to import blood and any summer shortages would be alleviated.

In an effort to recruit more donors to its fixed collections sites in Shrewsbury, Toms River, and Howell, Central Jersey Blood Center’s first and most exciting promotion involves a chance to win a $2000.00 Liberty Travel credit. Any donor who completes a successful donation between May 24th and September 4th will be entered into the drawing to win the $2,000 travel credit, with the winner being announced the week of September 10th. (this prize is non-transferrable.)

If you would like more information about these or other summer incentives being offered, or would like to schedule an appointment to donate blood, please call 732.842.5750 ext. 264, or go to Central Jersey Blood Center’s website at www.cjbcblood.org. You can also visit CJBC on Facebook at www.facebook.com/cjbcenter.