Freehold, NJ – On September 22, 2011 at 9:30 AM the Monmouth County Board of Chosen Freeholders and Financial Marketing Concepts Inc., (FMC) will launch a new prescription drug discount program at the Division of Aging, Disabilities and Veterans Services Office on Aging, 21 Main & Court Center, Freehold, NJ  07728.

Once launched, the new Coast2Coast Rx card will allow all County residents, regardless of income, age, or health status to participate in the program and save on the cost of their medications.  This program is saving cardholders throughout the nation an average of over 50% in 2011 on the cost of prescription drugs.  Even pets and other people living outside the County are able to take part in the program.  The Rx card will be distributed free of charge and may be used at all pharmacy chains and most independent pharmacies in Monmouth County and includes over 60,000 drugs in its formulary.

“With healthcare costs on the rise, prescription drug discounts will help ease some of the financial burdens individuals and families are facing at a time when they need it the most,” said Board Director Robert Clifton. “There are no eligibility requirements so the Rx card is expected to have a sizeable impact on uninsured residents or residents facing high insurance deductibles.  If a particular drug isn’t covered under a person’s health plan – they can use the card to save on those prescriptions.”

Providing savings for residents through the Rx program will come at no expense to the County.  In fact, FMC will pay the County a royalty of $1.25 per prescription and the royalty does not increase cardholder cost.   Besides the discount on prescriptions, the card also provides up to 50% off of dental, vision and hearing needs for as well as 50% to 80% discounts for lab and imaging tests, further helping residents and their families save even more money on their healthcare costs for these services.  A diabetes savings program is also included.

Martin Dettelbach, Chief Marketing Officer of Financial Marketing Concepts, Inc., of Ponte Vedra Beach, Florida, the issuer of the Coast2Coast Rx free discount card, says “we are pleased to work with the County to help individuals, their families and pets combat the rising cost of healthcare.” Dettelbach added, “we appreciate all that the County and local pharmacies are doing to help those in need.” 

The Coast2Coast Rx card will be available for residents at most participating pharmacies, governmental offices, libraries and County health facilities.  Residents will also be able to print the Rx card, check their prescription prices and view the nearest participating locations at

The Coast2Coast Rx card will provide residents with a valuable tool to help maintain their health and wellbeing at an affordable cost.  The program is also offered in the New Jersey Cities of Newark, Hoboken and Orange.