Businesses, nonprofits urged to include information by June 1st

Middletown, NJ  – In any given week, the New Jersey Blind Citizens Association (NJBCA), the oldest nonprofit serving the blind and visually impaired in the state, receives dozens of calls and emails asking for help. Those seeking educational opportunities or peer support are welcome to attend NJBCA’s free and effective programs. For the countless callers in need of specialized equipment, eye doctors, or other help, finding appropriate referrals has been difficult – until now.

Until June 1st, companies and organizations providing products and services for the blind are encouraged to list their information in the 2011-2012 NJ Resource Directory for the Blind & Visually Impaired, New Jersey’s first ever comprehensive statewide guide of resources specifically for those who are unsighted or with low vision. Listings can be submitted by visiting www.njbca.org, or by contacting NJBCA at 732-291-0878 or This email address is being protected from spambots. You need JavaScript enabled to view it.. Advertising space in the Directory is also available, providing a low cost medium with maximum exposure to the blind & visually impaired.

“There are over a quarter of a million NJ residents who are visually impaired,” says NJBCA Director of Development Marisa Medina. “That means nearly 300,000 people in our own state are in need of an ophthalmologist’s care, equipment like magnifiers or money readers, transportation services, or specialized training and educational opportunities. There is a lot of help out there – people are just having a hard time finding it. Our goal is to have all of this information and more in one place for quick and easy reference.”

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NJBCA CLIENT: “Many referrals only lead to more referrals. NJBCA will lead me right to the places that can help me thanks to this guide,” said client Dottie Lee

To ensure information is accessible by the visually impaired, the Resource Directory will be available in July in large print as well as online at www.njbca.org, which is compatible with screen reading software for the blind. “Individuals are still welcome to contact the NJ Blind Citizens Association for information, of course,” says Medina. “Once the Directory is available, we’ll be able to find answers for callers faster than ever before.”

About New Jersey Blind Citizens Association, Inc. (NJBCA)                        www.njbca.org

Now celebrating its 100th year, NJBCA is the oldest organization of its kind in the state. With the mission of improving the lives of the blind and visually impaired economically, vocationally, educationally, and socially, NJBCA provides free programs to help clients gain independence and confidence to lead self-sufficient and productive lives. At Camp Happiness – the main campus in Middletown, NJ – the nonprofit organization runs a fine arts program, computer training, peer support groups, special interest clubs, and more through the Wobser Day Camp and other initiatives.