Asbury Park, NJ – Four representatives from the Jersey Shore Convention and Visitors Bureau (CVB) participated in the Annual Montreal Hunting, Fishing, Camping Travel Expo in Canada this past weekend.

Based on an increase in Canadian visitors to the shore and the parity of the dollar between the two countries, the CVB leadership felt now was the ideal time to court Canadian vacationers.  Businesses across Monmouth and Ocean Counties especially hotels and restaurants report a significant increase in Canadian tourism.

The effort was supported with a display featuring a panoramic view of the seashore, a locator map showing the proximity of Monmouth and Ocean Counties to Canada and tourism promotional materials written in both French and English.

Robert Hilton, Asbury Park, executive director the Jersey Shore CVB who headed the delegation, said, “The increase in Convention and Visitors Bureau membership along with the support of the New Jersey Division of Travel and Tourism provided the resources our organization needed to attend our first out-of-the country expo. With 18 million Canadians visiting the U.S. annually, it just makes good sense to pursue that market. ”

Barbara Steele, Ocean County’s tourism director said, “One need only look at the cars and RV’s with Canadian license plates passing through to realize how attractive this area would if the drivers knew how close they are to a seashore destination. The CVB’s expo booth gave us tremendous chance to increase our visibility and to make thousands of contacts.”

Mary Brabazon, tourism representative from Belmar added, “The Belmar Marina has experienced an increase in its Canadian visitors in recent years. This was a wonderful opportunity to further educate the Canadian market with the parity between the US and Canadian dollars and that a vacation with us at this time is a great deal.”

Clark Cate, of Ocean Grove, said, “This effort supports the noticeable increase in Canadians staying at our local B&B’s, campgrounds and other accommodations. The warm response we received at the event was positive proof that this CVB’s effort was made at the right time in the right place.”  While restaurants and hotels can track the most significant increase in business last year, the Convention and Visitors efforts all tourism and non-core tourism businesses are finding an increase in business due to the efforts of the JSCVB.

“The JSC&VB is the fastest growing destination marketing organization in New Jersey,” says Hilton. “Our sponsors and members represent thousands of jobs along the Jersey Shore and have a multimillion dollar impact on our regional and state economy.” Major sponsors of the JSC&VB include Six Flags great Adventure, Monmouth Park Racetrack, Jenkinson’s Boardwalk, The Oyster Point Hotel, The Molly Pitcher Inn, The City of Asbury Park Boardwalk, The Passion Group, Asbury Park, The Star Ledger, The County of Ocean, The Count Basie Theatre, The County of Monmouth, the Blue Bay Inn, Seaside Heights Boardwalk, Seastreak, Hotels Unlimited and Casino Pier.

“From beaches to boardwalks, amusement parks to the racetrack we will be ready to welcome the increase in international travelers this summer” says Robert Hilton

For more information on events on the Jersey Shore or to find out how your business can participate with the Convention and Visitors Bureau check out the website at or call Robert Hilton, Executive Director at 732-337-7061.