TINTON FALLS, NJ - The Arc of Monmouth is proud to unveil our new brand identity in the spirit of energy and a renewed commitment to providing opportunities for people with intellectual and developmental disabilities (I/DD) and their families.

the_arc_logoThis dynamic new logo is the new face of The Arc of Monmouth and it will be on our publications, website, signs, community events and more. The logo will unite our affiliated chapters across the country under the banner “Achieve With Us”, a call to move forward and take the road leading to progress, inclusion and respect.

The logo design reflects the energy and determination of The Arc to support and embrace people with I/DD and their families across their lifetimes and across diagnoses, including Down Syndrome, autism, cerebral palsy and other intellectual and developmental disabilities.

The color combination of orange and yellow is a stand out among nonprofit organizations and its vibrancy will be closely associated with The Arc. This identity was developed over the course of a year in-depth research, professional brand consultants and a dedicated team of individuals including chapter professionals.

“Our new brand identity represents a new day for The Arc of Monmouth and the mission of The Arc. The new logo is bringing the work of a strong and energetic organization front and center and is a bright reminder that we provide opportunity: opportunity for hope, opportunity for growth and opportunity for change,” said Mary E. Scott, Executive Director.

The Arc is the nation’s largest and leading organization for people with I/DD and their families with a 60 year history of promoting and protecting the rights of people with I/DD and providing them the opportunity to live full, satisfying and self-determined lives as valued and contributing members of their communities.

The Arc is an agent of change and over the last six decades, The Arc has been on the frontlines advocating for legislation to improve the lives of people with I/DD in health care, education, employment, housing and more.

The new brand identity takes The Arc forward as a movement and invites respect and recognition in communities across the country as we invite you to “Achieve With Us”.

“I love the colors of the new logo! It reminds me of a happy snake moving forward. If everything stays the same it would be old. The Arc means a lot to me – my friends, my coach, my counselor and the groups help. Respect, love, caring and support come from the Arc,” said Julie Trachtenberg, Past Secretary of the Self Advocacy Group at The Arc of Monmouth’s Work Opportunity Center.

The Arc of Monmouth serves more than 2,000 individuals with intellectual and developmental disabilities with education, vocational training, residential services, health care, supported employment, recreation, social services, self-directed services and advocacy.

To learn more about The Arc of Monmouth please call 732-493-1919 or visit www.arcofmonmouth.org