NEW BRUNSWICK, NJ - The Central Jersey Chapter of the National Association of Women Business Owners (NAWBO-CJ) is pleased to announce the speakers for their Annual Women’s Business Conference & S.E.E.D. Competition, to be held on April 18 at The Hyatt Regency Hotel, New Brunswick.  S.E.E.D. stands for Supporting Emerging Entrepreneurs’ Development and is a way for the established businesses in the organization to help new businesses grow quickly.

The program encourages entries from any business that is at least 50% woman-owned, no more than two years old, and demonstrates potential. Ten finalists will be selected to present their business plan to an audience of their peers. Three winners will be chosen to receive a prize package of products and services.  Last year’s winners received products and services worth over $15,000 to help them succeed in business.

Speakers at this year’s event will include:

Deborah Schaeffer, Mrs. G’s TV and Appliance in Lawrenceville, NJ, is the third generation owner of a company that has thrived and survived for 75 years, in spite of the competition generated by big box retailers like Lowes and Home Depot.  She is a nationally recognized leader among women in consumer electronics and has become known among colleagues and vendors as a social media maven.  Visit her website at

Avis Yates Rivers is the President and CEO of Technology Concepts Group International, LLC (TCGi), an information technology solutions provider and full-service equipment leasing firm.  She possesses more than thirty years of general management experience in the information technology industry.  Ms. Yates Rivers has been a successful entrepreneur for 25 years.  She is a highly sought after business leader, and nationally recognized advocate for the utilization of minority and women-owned businesses.

The mission of the Central Jersey Chapter of NAWBO is to educate and enable women business owners to reach their full potential, to strengthen the wealth of our members, to build strategic alliances, to provide access to NAWBO’s resources for greater visibility and profitability, and to influence public policy. For more information about NAWBO Central Jersey, visit the chapter’s website at