Tell your friends

 This email address is being protected from spambots. You need JavaScript enabled to view it.
(732) 872-1957

AHH 24-Hr. News

Lecture: Battery Lewis What’s Old is New Again
Tuesday, 02 September 2014
ATLANTIC HIGHLANDS, NJ - Atlantic Highlands Historical Society presents Gail L. Hunton’s Lecture on Hartshorne Woods Park: Battery... Read More...
IMAGE Filmmaker Brings Documentary about the Rights of Immigrant Workers to Monmouth University
Tuesday, 02 September 2014
WEST LONG BRANCH, NJ - Filmmaker Rachel Lears brings her documentary The Hand That Feeds; a documentary about a group of New York City immigrant... Read More...
IMAGE RBR Buc Backer Foundation Presents “A Day at the Races” on Sept 21
Tuesday, 02 September 2014
PHOTO: Pictured in the winner’s circle at Monmouth Park are members of the RBR Buc Bucker Foundation with the winner of last year’s 50/50... Read More...
IMAGE Pushcart Players Announces Artistic Director
Tuesday, 02 September 2014
PHOTO: Paul Whelihan is named artistic director of Pushcart Players Pushcart Players, New Jersey’s award-winning theatre for young... Read More...
AH Mayor's Ball September 26
Tuesday, 02 September 2014
ATLANTIC HIGHLANDS, NJ - Mayor Frederick Rast and the Atlantic Highlands Community Events Committee are excitedly preparing for the Seventh Annual... Read More...

Columns

IMAGE Butterflies Take Wing Around NY Harbor
by Joe Reynolds
Wednesday, 03 September 2014
Good news coming out of Canada recently. After a devastating drop in monarch butterfly population numbers over the past two years, including an... Read More...
IMAGE Review - Frank
by David Prown
Monday, 01 September 2014
So as I nestled into my seat in The Showroom movie theatre, I was thinking about how lucky I am to live in an area with both the Red Bank independent... Read More...
IMAGE Slapping Myself Silly!
by Anne Mikolay
Sunday, 31 August 2014
Summer is winding down. I can't say I'm sorry to see it go. It hasn't been a very good season for me. I didn't visit half the places I intended to,... Read More...
IMAGE Skewed View - August 30, 2014
by Tom Brennan
Saturday, 30 August 2014
Want to watch your friends eye roll with useless facts you know?  "Like" Fact Jack on Facebook: http://bit.ly/FactJackFb I want a bathroom made... Read More...
IMAGE People with Autism Especially Vulnerable
by Daniel J. Vance
Friday, 29 August 2014
Perhaps like you, recently I read of an incident in Okeechobee, Florida, in which an 18-year-old man was recorded on video beating, choking, kicking,... Read More...

Upcoming Events

Thu Sep 04 @ 4:00PM -
Special Preschool Storytime - AH Library
Mon Sep 08 @10:00AM -
Monday Mix - AH
Mon Sep 08 @ 7:00PM - 09:00PM
PFLAG Meets
Thu Sep 11 @ 3:15PM -
iBuild LEGO® Storytime League - AH Library
Thu Sep 11 @ 4:00PM -
It’s DUPLO® Storytime - AH Library

fdu_public_mind_pollMADISON, NJ - Given the choice, more folks would prefer to spend a couple of days in Las Vegas than any other casino destination in America. According to a national telephone poll by Fairleigh Dickinson University’s PublicMind™, 47% of adults nationwide make Las Vegas their top choice.  Many fewer would make New Orleans (10%) or Atlantic City (8%) their first choice. Reno (5%) and St. Louis (4%) rounded out the list.

Atlantic City does much better as a second choice but not any better than other picks. Asked for their second choice, Atlantic City garners 23%, statistically the same as New Orleans (22%) and Las Vegas (21%), while Reno jumps up to 18%.  The only city that doesn’t do well in a second round is St. Louis (5%), home of riverfront gambling.

“Atlantic City is really in a national, if not international, competition for visitors,” said Professor Donald Hoover, who teaches in FDU’s International School of Hospitality and Tourism Management, following a career working for Tropicana in Atlantic City. “Businesses and planners need to start thinking and acting like they’re in a national market.”

Those who pick Atlantic City first or second tend say its best characteristic is the beach (26%), followed distantly by the casinos (11%). They also suggest it is someplace new to go (8%), and some cite the entertainment (6%).

As for those who do not pick Atlantic City either as a first or a second choice, their reasons are scattered. One in ten (11%) simply say they, “like other destinations better” and one in ten (10%) say “it’s too far.” One in four (24%) don’t give a reason.

“The fact that people don’t offer a clear response as to why they do not choose Atlantic City as a destination is really good news,” said Hoover. “It suggests that Atlantic City still has the opportunity to create a positive image.”

Just 4% say the city is dirty or run down and just 3% say it’s because they don’t like New Jersey.

Also good news for Atlantic City is that among residents of the Northeastern states, it places a strong second behind Las Vegas: 22% compared to 39% for Las Vegas. But outside the Northeast, Atlantic City drops into single digits as a first choice.

As a second-choice destination A.C. does well in the Northeast with 25%, but Atlantic City does best in the West where, on the other side of the Rocky Mountains, 30% make A.C. a second pick.

“For years, Atlantic City has been scouring the nearest backyards for customers,” added Hoover. “It’s time the city reached a lot further.”

The Fairleigh Dickinson University poll of 711 adults nationwide was conducted by telephone using both landlines and cell phones from March 21 through March 27, 2011 and has a margin of error of +/-4 percentage points.