AAA Urges Manufacturers to Focus on Accuracy and Usability to Reduce Cognitive Distraction
Hamilton, N.J. – With three out of four drivers believing that hands-free technology is safe to use, Americans may be surprised to learn that these popular new vehicle features may actually increase mental distraction, according to new research by the AAA Foundation for Traffic Safety. This research can serve as guidance to manufacturers who increasingly market hands-free systems as safety features. The good news for consumers is that it is possible to design hands-free technologies that are less cognitively distracting, according to the research.
“We already know that drivers can miss stop signs, pedestrians and other cars while using voice technologies because their minds are not fully focused on the road ahead,” said Tracy Noble, spokesperson for AAA Mid-Atlantic. “We now understand that current shortcomings in these products, intended as safety features, may unintentionally cause greater levels of cognitive distraction.”